New Arrivals

At Gueule de Joie, we love sniffing out trends. Tasting what is new. Uncovering hidden gems. And above all, introducing them to you in advance. The New Arrivals category is the best of alcohol-free... Freshly landed.

Every month, we select products that reinvent the rules. A dealcoholised orange wine? A verbena fermented lemonade? An alcohol-free cocktail with yuzu and lemon thyme? This is where it all happens. You will find emerging brands, original recipes, unexpected formats. In short, everything that sparks curiosity, awakens the palate, and makes you want to say "well, I didn't know that one".

Behind every new arrival, there is an idea: to shake things up, enrich, surprise. And in our team, we test everything. Really everything. What doesn't convince us doesn't make it through the door. What remains are the favourites. And we love sharing them.

This selection is perfect for novelty lovers, taste explorers, loyal customers in search of freshness, or the curious who always want to stay one drink ahead. It is also an excellent way to stay connected to the trends of the moment: fermentation, adaptogenic plants, natural creations, ready-to-drink formats...

But more than that, it is a playground. Because it is by trying that we discover what we love. And sometimes, a simple click on a new arrival becomes a great moment of tasting.