Profiles

Tell us who you are, and we'll tell you what to drink!

You don't need to want the same things to enjoy raising a glass together. Everyone has their own relationship with drinks. Every moment has its own way of being savoured. At Gueule de Joie, we celebrate this diversity with a selection that speaks to all gueules de joie — from the sports enthusiast to the party-goer, from the mum-to-be to Gen Z.

The teetotaller

The taste of another choice — that of raising a glass without ever drinking a drop of alcohol.

The discerning one

He loves a good glass… And makes no compromises on flavour.

The explorer

He loves liquid surprises, living drinks and genuine discoveries.

Pregnant women

Drinks at 0.00% that combine elegance, freshness and naturalness.

Generation Z

Healthy, creative and stylish drinks for a generation that owns who they are.

Children

Little ones deserve great taste too: clever, natural and festive drinks that are every bit as grown-up.

Sports enthusiasts

Alcohol-free drinks that support effort and extend the pleasure.

Our alcohol-free drinks for all tastes

There is no single ideal profile for enjoying alcohol-free drinks. There are as many as there are life situations, moments to share, or ways of being in the world. Some people never drink. Others want to take a break. Some are looking to stay at the top of their game, others want to have fun without the fuzziness. And sometimes, it is simply a matter of taste, aesthetics, or timing. The good news? All these profiles now have access to a range designed with them in mind.

At Gueule de Joie, we refuse labels and pigeonholes. We prefer nuances, shifting desires, and styles that express themselves. That is why we have created selections of alcohol-free drinks tailored to every consumer profile. Because a committed teetotaller does not expect the same thing from a drink as a flavour explorer. Because a sports enthusiast does not drink like a pregnant woman, and a trendy teenager is not looking for the same thing as a classic wine lover.

There are the curious ones who want to be surprised. Those who want a genuine alternative to wine, beer, or spritz. There are children who want to do what the grown-ups do, and grown-ups who want to stay in shape. There are people with health conditions who do not want to feel excluded, and younger generations who make soft drinks an entire lifestyle.

Amid this diversity, one constant: the desire not to go without. To raise a glass. To savour. To celebrate. And above all: to be able to choose. Gone are the days of apple juice by default or lukewarm sparkling water. Welcome to infused, fermented, sparkling, crafted drinks that respect everyone's needs while delivering a genuine sense of pleasure.

Our ambition? To create an alcohol-free cellar capable of accompanying every personality. To offer products with varied flavours, multiple benefits, and suitable formats — and with style. Whether you love the sophistication of a floral sparkling drink, the simplicity of a raw juice, the boldness of a smoky mocktail, or the freshness of an infused water, you should be able to find it with us.

Because behind every sip, there is a person. A way of life. A sensibility. A different desire. And it is in this richness that the true meaning of "conviviality" lies.

At Gueule de Joie, we do not just sell alcohol-free drinks. We create encounters. And for that, we had to think about every profile.

Yours is waiting to be found.