FAQ
At Gueule de Joie, we love curiosity: there are no silly questions, only a desire to understand better. This FAQ is here to support you at every step, clear up any doubts, simplify your choices… And help you enjoy the experience with complete peace of mind.
Our drinks
You have questions — that's perfectly normal. Our range is wide and some drinks are still relatively unfamiliar: aromatic profiles, occasions, intensities. We'll guide you — no compromise, no unnecessary jargon.
At Gueule de Joie, we classify drinks by flavour, occasion, profile or pairing. No aisles, just reasons! Our collections are an excellent way to find the drink you need. Search filters are available to help you refine your selection according to your tastes. Joy, our assistant, is also on hand to answer all your questions. You can also write to us or give us a call. So many ways to enjoy a tailored experience.
According to the legal framework, any drink containing no more than 1.2 degrees of alcohol is considered alcohol-free. At Gueule de Joie, we favour beers, wines and spirits between 0 and 0.5%, with no harmful effects for anyone, except pregnant women, to whom we recommend the complete absence of alcohol as a precautionary measure.
We select alcohol-free drinks that are healthy and low in calories. And because the challenge is to limit sugar development in order to limit alcohol development, we guarantee a selection that is on average three times less sugary than alcoholic drinks or traditional juices and soft drinks. Expect between 2 and 4 grams of sugar per 100ml depending on the category, without ever compromising on taste or pleasure.
Our drinks are made by producers who prioritise the quality of their raw materials. Dealcoholisation, controlled fermentation, cold distillation, maceration or infusion: precise techniques, with no excess sugar or artificial additives, and a minimum of inputs. Just the taste, the real one.
At Gueule de Joie, we select our drinks the way you'd choose a great moment: with taste, discernment and a great deal of pleasure. Our tasting panel looks for emotion, surprise and character… In short, alcohol-free drinks that lack nothing (least of all panache) to satisfy every desire for moderation, without compromise!
Yes, you can consume our drinks during pregnancy, provided they are at 0.0% alcohol. At Gueule de Joie, we offer a wide selection of completely alcohol-free drinks, suitable for pregnant women. Always check the label or product page to ensure the exact alcohol content.
From vine to glass / Alcohol-free wine
Curious to understand how we keep the soul of wine in a 0% version? We explain it simply and with complete transparency. Serious about the technique, relaxed about the tone: you'll be able to choose with confidence.
An alcohol-free wine is generally less sweet than grape juice and far lower in calories than regular wine. A little sugar may be added (must or sucrose) to round out the flavour, but most of our wines contain less than 4 g/100 ml. All the information is available on our product pages.
Our alcohol-free wines are dealcoholised using gentle physical processes (evaporation, filtration, vacuum distillation) with no addition of chemicals. These techniques preserve the aromas, tannins and structure of the wine. When aromatisation is necessary, only natural aromas derived from grapes or must are used. The result? A genuine wine experience… Without the intoxication.
An alcohol-free wine is generally less sweet than grape juice and far lower in calories than regular wine. A little sugar may be added (must or sucrose) to round out the flavour, but most of our wines contain less than 4 g/100 ml. All the information is available on our product pages.
An alcohol-free wine generally contains less than 0.5% alcohol, like kombucha. It is safe for your health and compatible with a mindful drinking approach. To achieve 0.0%, some winemakers compensate for the aromas lost during dealcoholisation by using must or natural vine extracts. The result: a genuine tasting experience, with no compromise on flavour.
Alcohol-free wines are for those with a curious mind and an open palate. If you enjoy exploring and rediscovering the taste of the vine in a different way, without the effects of alcohol, you will find a true sensory adventure in our "From Vine to Glass" collection. Each bottle invites you to savour the fruit (not the sugar), the terroir and the moment… With no compromise, as long as you don't compare.
Yes, you can consume our drinks during pregnancy, provided they are at 0.0% alcohol. At Gueule de Joie, we offer a wide selection of completely alcohol-free drinks, suitable for pregnant women. Always check the label or product page to ensure the exact alcohol content.
Alcohol-free craft beers
We know alcohol-free beer well. But what makes ours so special? Become an expert on the subject and find your style without hesitation.
Our beers are sold in packs of 6, as tradition dictates (we're talking about a half-dozen or a dozen!). A practical, cost-effective format that's perfect for sharing. But rest assured: all are available individually in a 100% customisable pack, to suit your preferences and tastes.
There are very few 0.0% beers because achieving this level requires complex and costly technical processes. Fermentation naturally produces alcohol, and removing it entirely without affecting the taste is a real challenge. As a result, most of our alcohol-free beers actually contain around 0.3 to 0.5%. Those at 0.0% have been dealcoholised and are more standardised alternatives, ideal for pregnant women, for example. In all other cases, there is no need to worry: traces of alcohol are already all around us in everyday life. Unless there are medical reasons, these minimal amounts of ethanol pose no danger or negative health effects.
An alcohol-free craft beer is a beer brewed with passion, in small quantities, by artisans who prioritise quality ingredients, creativity and flavour. Alcohol-free doesn't mean character-free: expressive hops, carefully chosen malts, bold recipes… It's the full craft spirit, without the effects.
Alcohol-free beer is made either by limiting fermentation (using special yeasts, low-fermentable malts, low temperatures and quality hops for aroma), or by removing the alcohol after brewing through osmosis or evaporation. The challenge: preserving the aromas while keeping the alcohol content below 0.5%.
The world's finest craft beers are now enjoyed this way. The can offers nothing but advantages. Far from the stereotype of "low-quality beer", the can is cooler than ever today, and for good reason: perfectly preserved flavour / better shelf life / instant freshness / unlimited graphic freedom / 100% recyclable / lighter and less fragile parcels.
Alcohol-free cocktail
The art of mixology is not something you improvise. With our tips and ideas, become a master of the shaker: demanding simplicity, precise technique, pure pleasure — alcohol-free.
We do not use the terms "whisky", "rum", "gin" or "tequila" to describe our alcohol-free spirits, as these appellations are legally protected and refer to products containing alcohol. Out of respect for these traditions… And to avoid any confusion, we prefer to speak of cocktail bases. These are creations in their own right, inspired by the great classics, but designed for a different way of enjoying drinks.
Yes, some of our alcohol-free spirits are very enjoyable neat, particularly those with complex, woody or spiced profiles. However, most are designed to be lengthened, as a cocktail base, where they reveal their full potential. The choice is yours: solo or in mixology!
Absolutely! At Gueule de Joie, we love playing mixologist. On our website you'll find a great selection of alcohol-free cocktail recipes: simple, creative, refreshing… And always delicious. Perfect for an aperitif, a dinner or simply the pleasure of shaking things up.
Pour conserver un spiritueux sans alcool après ouverture, voici nos conseils:
- Réfrigération recommandée pour préserver fraîcheur et saveurs.
- À consommer dans les 12 semaines en moyenne pour une qualité optimale.
Our ready-to-drink alcohol-free cocktails are made with 0% spirits, juices, botanical extracts or spices... The techniques are varied: dealcoholisation, infusion, maceration... All combined in complex blends. Some recall the flavour of great classics, while others offer original creations with no taste of alcohol. Open, pour, savour. No shaking required — just share and enjoy!
Order
Placing an order should be straightforward. Clear steps, an editable basket, a clean confirmation. Need help? We'll get back to you quickly with practical solutions.
Add your products to the basket, confirm, enter your details, choose a delivery option and pay securely.
Contact us as soon as possible at commande@gueuledejoie.com or by phone on 02 55 99 34 91. If the order has not yet been dispatched, changes may be possible.
Orders are processed within 24 to 48 working hours, excluding weekends and public holidays.
A tracking link will be sent to you by email as soon as your parcel is dispatched.
Clear your cache or try a different browser. Otherwise, contact our customer service at commande@gueuledejoie.com or by phone on 02 55 99 34 91.
Check your spam folder. If nothing is there, contact us at commande@gueuledejoie.com to verify the registration and validity of your email address.
Payment
Trust is proven: secure payments, varied methods, no hidden fees. You confirm your order fully informed, and we protect your data. Simple, safe and transparent.
Credit card (Visa, Mastercard), Apple Pay, Google Pay, PayPal and Klarna for instalment payments.
Yes, all transactions are encrypted via a 100% secure payment platform.
No, only online payment is possible to finalise your order.
Add it in the designated field at checkout, before confirming your order.
Your invoice is available in the confirmation email, in your customer account, or on request via our customer service at commande@gueuledejoie.com.
Delivery
Your parcel is in good hands: estimated delivery times as announced, tracking available, tailored options. We prioritise care as much as speed — because a great experience begins before you even open the box.
Home delivery or to a collection point within 2 to 3 working days with Chronopost or GLS. Variable costs depending on the option chosen when finalising your order. The shipping cost depends on the weight of your order. Free delivery: from €80 to a collection point (< 20 kg) and from €150 for home delivery in mainland France only.
Yes, we deliver throughout Europe. Costs and delivery times vary depending on the destination.
No, but you can track your parcel and reschedule delivery through the carrier.
You can leave an instruction for the carrier via the tracking link that will be sent to you.
After one or more delivery attempts to the Customer's address that go unclaimed following a delivery notice, the Products will be refunded to the Customer upon receipt by the Sender, after deduction of delivery costs in accordance with our pricing schedule (including where delivery costs were offered free of charge).
Complaints and Disputes
Issues can happen. We listen, we clarify, we resolve. Our approach: facts, empathy and a fair outcome. The goal? Turning frustration into lasting trust.
Check the tracking first. If the deadline has passed, contact us with your order number and we will launch an investigation with the carrier.
Open the entire parcel in the presence of the delivery driver if possible. Report any missing item or irregularity to us immediately.
Note any reservations on the delivery note (open parcel, damaged packaging, etc.) and send us photos along with the carrier's confirmation to open a claim.
Contact us with photos of the fault and your order number. We will arrange a replacement or refund depending on availability.
Please report it without delay. If the parcel has not yet been dispatched, we will correct the address; otherwise, redelivery charges may apply after the parcel is returned.
In general, it is held for 7 to 10 days and then returned. We will check the status and arrange a new dispatch or a refund, according to your preference.
Returns and Refunds
Changing your mind is human. We guide you step by step: conditions, timescales, clear steps. A straightforward refund, like a label that's been read properly.
Yes, you have 14 days after receipt to change your mind and return the unopened product to us.
Returns must be requested in advance and validated by our team, in their original and complete condition (packaging, accessories, instructions, etc.) allowing them to be resold as new, accompanied by proof of purchase. Damaged, soiled or incomplete products will not be accepted or refunded.
Our preliminary contact methods:
– by sending the form (appendix 1) by recorded delivery with acknowledgement of receipt to GDJ DISTRIBUTION, 53 rue de la Roberderie – 53200 CHATEAU-GONTIER-SUR-MAYENNE.
– or via our contact form at www.gueuledejoie.com
After validation by our team, you may send the return to GDJ DISTRIBUTION, 53 rue de la Roberderie – 53200 CHATEAU-GONTIER-SUR-MAYENNE
Yes, unless the error was on our part (damaged or incorrect product, etc.). In that case, the costs are covered by us.
Yes, excluding the initial delivery costs, once the product has been returned and checked by us. The refund will be made using the same payment method as the one used for the transaction.
No, online purchases must be returned by post. In-store returns are not possible.
My account
A space to manage everything: details, addresses, orders, preferences. Simple but comprehensive. Your data remains yours — we only use it to serve you better.
To track your orders, save your details, access your history and enjoy exclusive offers.
Click on the "My account" icon at the top of the site, then follow the registration steps. You can also create an account when confirming your order.
Click on "Forgot your password?" at the login page. An email will allow you to reset it.
Log in to your account, go to the "My details" section, and update whatever you wish.
Go to your account, under the "My orders" section, to access all your purchases.
Contact our customer service by email at commande@gueuledejoie.com with your request. We will delete your data in accordance with the regulations.
An unsubscribe link is included at the bottom of every email. Click on it to remove yourself from the list.
Gift Card
Give the freedom to choose. Amount, message, delivery: it's simple, customisable and effective. A gift with no risk… And plenty of taste.
Go to the dedicated section of the website, choose the amount and follow the order steps.
You can purchase a gift card from €20 up to €150.
No, they are only valid on our online shop.
Gift cards are valid for 12 months from the date of purchase.
Yes, our gift cards are sent by email, ready to be printed or forwarded.
Simply enter the code shown on the card at the time of payment, in the "Promo code or gift card" field.
Loyalty programme
Your curiosity is rewarded. Points, benefits, surprises: a clear and generous system without going over the top. The more you discover, the more pleasure you gain.
About us
Who are we, why this approach, how do we work? We share our commitments and our vision of joyful moderation: serious at heart, light in tone.
Gueule de Joie is the first 100% alcohol-free wine shop in France, dedicated to pleasure, conviviality and joyful sobriety.
Founded in 2019, Gueule de Joie was born from a simple observation: you can celebrate, raise a glass and savour every moment… Without a drop of alcohol.
Quality alcohol-free drinks, a rigorous selection, products that respect taste, craftsmanship and the planet.
Jean-Philippe Braud, an epicurean of a new kind, raised on Muscadet and a committed entrepreneur, launched Gueule de Joie to reinvent the art of living without alcohol.
400 references of wines, beers, cocktails, spirits and creative soft drinks: all our drinks are selected for their flavour, originality and quality.
Find us in Nantes, 4 rue Suffren (France) and in over 300 partner stockists (including V and B) throughout France
At Gueule de Joie, every drink is rigorously selected from winemakers, brewers and producers who are passionate about the product rather than the intoxication, both in France and internationally. Our 400 references combine craftsmanship, innovation and excellence to offer quality alcohol-free alternatives, meeting the expectations of a modern and discerning clientele.
Gueule de Joie was honoured with the prestigious Prix de la Rédaction des Epicures 2025. This distinction, awarded by Le Monde de l'Épicerie Fine, recognises a company that, through its vision, commitment and the relevance of its offering, drives its market forward. For Gueule de Joie, pioneer of 100% alcohol-free wine shops in France, this is a major recognition that confirms its position as a leader in a rapidly evolving market.
From the very start, Gueule de Joie captured attention and won hearts with its innovative and committed vision. Our brand has been featured in the biggest media outlets on TV, radio and online, including M6, Europe 1, France Inter, TF1, Les Echos, Elle, Le Figaro... We are the reference when it comes to analysing the alcohol-free drinks market.
Got a question? Write to us via our online form or at hello@gueuledejoie.com. We'll get back to you quickly and with a smile.
Our shops
Fancy trying things "for real"? Come and see us: practical advice, enlightening tastings and the right bottle for the right moment. Nothing beats a face-to-face conversation.
Check the interactive map on our website to discover all our partner stockists.
Opening hours vary by shop. Find them directly on each point of sale's page.
Yes, regularly! Ask your local shop or subscribe to our newsletter so you don't miss a thing.
No, some products are exclusive to our online shop. The selection may vary depending on the point of sale.
This service is not yet available. For now, online and in-store purchases are managed separately.
B2B
Wine merchants, hospitality, distributors, events... Let's talk about real needs, not vague promises. Selection, training, logistics, support: we build a clear, effective and lasting offering — together.
Yes, exclusive pricing is available for professionals, with discounts based on volume and an offer designed to protect your margins.
400+ references, a single supplier, optimised logistics, personalised advice and a premium range that meets the growing demand for alcohol-free products.
Secure online payment. Payment collected at 30 days. Flexible financing solutions may be offered depending on profiles and volumes.
Delivery in one week on average, tailored to your needs, on a pallet or half-pallet, according to your logistics requirements. Optimised lead times thanks to our dedicated service.
This service is not yet available. For now, online and in-store purchases are managed separately.





