Bestsellers

THE proxiesthese are the new drinks who are not trying to copy the winebut to offer him a credible equivalent at the table, without a drop ofalcoholThoughts for the gastronomythey are betting on the aromatic complexity, there length on the palate, there freshness and thebalance. No wine, no juice, no soda: the proxies are a genre apart. A category still young, but already exciting, in full creative ferment.

A sensory experience designed for the table

At Gueule de Joie, we understood the potential of these very early on. drinks to reconcile demanding palates with the sobrietyBecause they speak the language of taste : attack, mid-palate, finish, natural tannins, controlled bitterness, balanced acidityThey engage in dialogue with the dishesThey highlight textures, elevate dishes — just like a great wine or a sake could do it.

A proxy can be designed from a complex assembly of juice (grapes, apples, beets, vegetables), ofinfusions (leaves, roots, flowers), ofspices, ofbark or macerationsSome are slightly sparklingOthers are completely calm. Some draw inspiration from the world of red wine, others from white or pinkBut they all share the same DNA: the search for a gastronomic balance, without the effects of thealcohol.

Sampling drinks, no distractions

These are not drinks for immediate pleasure like a soda or a mocktail sweet. They are tasting drinksThey sometimes even require contemplation. They ask that we give them a little time, that we serve them at the right temperature, in the right glass. They are part of theculinary experienceThey extend it, they question it.

For the restaurateurs, sommeliers Or cooks, THE proxies are a fantastic material for experimentation. They allow you to create real alcohol-free pairings, at the same level of refinement as those with alcoholThey pave the way for no-compromise menus, to a more inclusive gastronomy, also more coherent, particularly in relation to the health issues or lifestyle.

A serious, open and exciting alternative

On the guests' side, these drinks They are appealing because of their maturity. They don't try to be young, fun, or sugar-coated. They speak to wine lovers, to gourmetsFor the curious. They grace a beautifully set table, a multi-course dinner, a festive meal, or simply a desire to eat well without wineThey allow you to stay clear-headed while still enjoying yourself. And that's a quiet but powerful revolution.

We have selected proxies from small workshops, innovative fields, sometimes even of chefs who wanted to go further in their vision of tasteSourcing is demanding. Each reference It is tasted, tested, and matched. There is no fixed definition of proxy Some are acidic and spicy, others bittersweet, and still others very vegetal. They are... drinks which deserve that we take the time to discover them.

THE proxies do not replace the wineThey offer something else. A serious alternative, sensory, gastronomicA new way to drink at the table, more conscious, more openand just as delightful.