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Proxies are these new drinks that do not seek to copy wine, but to offer a credible equivalent at the table, without a drop of alcohol. Designed for gastronomy, they rely on aromatic complexity, length on the palate, freshness and balance. Neither wine, nor juice, nor soda: proxies are a category unto themselves. A still young category, but already fascinating, in full creative ferment.

A sensory experience designed for the table

At Gueule de Joie, we understood early on the potential of these drinks to reconcile discerning palates with sobriety. Because they speak the language of taste: attack, mid-palate, finish, natural tannins, controlled bitterness, balanced acidity. They engage with dishes, highlight textures, elevate food — just as a great wine or a sake might do.

A proxy can be crafted from a complex blend of juices (grape, apple, beetroot, vegetable), infusions (leaves, roots, flowers), spices, peels or macerations. Some are lightly sparkling, others completely still. Some draw inspiration from the world of red wine, others from white or rosé. But all share the same DNA: the pursuit of gastronomic balance, without the effects of alcohol.

Drinks for savouring, not for distraction

These are not instant-pleasure drinks like a soda or a sweet mocktail. They are tasting drinks, sometimes even drinks for contemplation. They ask that you give them a little time, that you serve them at the right temperature, in the right glass. They are part of the culinary experience, they extend it, they question it.

For restaurateurs, sommeliers or chefs, proxies are a wonderful material to experiment with. They make it possible to create genuine alcohol-free pairings, at the same level of refinement as those with alcohol. They open the way to menus without compromise, to a more inclusive gastronomy, more coherent too, particularly in relation to health considerations or lifestyle.

A serious, open and joyful alternative

For guests, these drinks appeal through their maturity. They do not try to seem young, fun or sugary. They speak to wine lovers, food enthusiasts, the curious. They find their place on a fine table, a multi-course dinner, a celebratory meal or a simple desire to eat well without wine. They allow you to stay clear-headed while still enjoying yourself. And that is a quiet but powerful revolution.

We have selected proxies from small workshops, innovative producers, sometimes even from chefs who wanted to go further in their vision of taste. The sourcing is demanding. Every reference is tasted, tested, paired. There is no fixed definition of the proxy: some are acidic and spicy, others bittersweet, others still very vegetal. These are drinks that deserve to be taken the time to discover.

Proxies do not replace wine. They offer something else. A serious, sensory, gastronomic alternative. A new way of drinking at the table, more mindful, more open, and just as joyful.