Joyful Face
About
Welcome to Gueule de Joie, the leading alcohol-free wine and spirits retailer in France and Europe. Since 2019, we have been carefully selecting the finest alternative beverages for adults. An innovative concept for a new way to drink: festive, responsible, and inclusive, available online, in our Nantes store, and at 250 partner locations.
Excellence at the heart of our selection
At Gueule de Joie, each beverage is rigorously selected from winemakers, brewers, and producers passionate about the product itself rather than simply getting drunk, both in France and internationally. Our 400 products combine expertise, innovation, and excellence to offer high-quality non-alcoholic alternatives that meet the expectations of a modern and discerning clientele.
Drinks for all tastes
I am honored that Gueule de Joie came to meet me and introduce me to some very high-quality non-alcoholic beers.
We are not responsible for the face we are born with, but for the face we make!
The concept
A new art of drinking
Gueule de Joie is a socially conscious startup revolutionizing the beverage market with a delicious and convivial alcohol-free offering. Without moralizing or excluding anyone, it provides a joyful alternative to alcohol for those who want to moderate their consumption without sacrificing enjoyment.
The concept
An unexpected offer
In Europe, not drinking can still be frowned upon. Yet, there are plenty of flavorful drinks, perfect for toasting or celebrating without the effects of alcohol. Gueule de Joie proudly presents these alternatives to a wide audience.
The concept
The thrill of an entrepreneurial project
In 2018, Jean-Philippe Braud discovered the benefits of a month without alcohol, but also the lack of suitable options. He created Gueule de Joie to offer quality, inclusive, and festive alcohol-free alternatives, accessible to all profiles and motivations.
Our history
Creation of Gueule de Joie, the first alcohol-free wine shop in France, and launch of the website gueuledejoie.com
Our history
The first store opened in Nantes, in the heart of a leading agri-food hub. This space for sharing and tasting was an immediate success.
Our history
Gueule de Joie partners with V and B, the leading network of wine shops/bars in France, and accelerates its development online and in stores.
Our history
Opening of a new store in Nantes [4 rue Suffren, France] and deployment of corners in more than 250 V and B partners.
Our history
gueuledejoie.com has a new look: a decidedly modern site, offering a tailor-made experience and advanced services, throughout Europe.