Gueule de Joie
About
Welcome to Gueule de Joie, the leading alcohol-free wine merchant in France and Europe. Since 2019, we have been rigorously selecting the finest alternative drinks for adults. An innovative concept for a new way of drinking — festive, responsible and inclusive — online, in our Nantes shop and across 250 partner stockists.
Excellence at the heart of our selection
At Gueule de Joie, every drink is rigorously selected from winemakers, brewers and producers who are passionate about the product rather than the buzz, both in France and internationally. Our 400 references combine expertise, innovation and excellence to offer high-quality alcohol-free alternatives that meet the expectations of a modern and discerning clientele.
Drinks for every taste
I am honoured that Gueule de Joie came to meet me and introduced me to alcohol-free beers of the very highest quality
We're not responsible for the face we're born with, but we are for the one we put on!
The concept
A new art of drinking
Gueule de Joie is a committed start-up revolutionising the drinks market with an alcohol-free, indulgent and convivial offering. Without moralising or excluding, it offers a joyful alternative to alcohol, for everyone who wants to moderate their consumption without giving up pleasure.
The concept
An unexpected offering
In Europe, not drinking can still be frowned upon. And yet, there are drinks full of flavour, perfect for toasting or celebrating without experiencing the effects of alcohol. Alternatives that Gueule de Joie unashamedly brings to as many people as possible.
The concept
The intoxication of an entrepreneurial venture
In 2018, Jean-Philippe Braud discovered the benefits of a month without alcohol, but also the lack of suitable options. He created Gueule de Joie to offer alcohol-free alternatives that are high quality, inclusive and celebratory — accessible to all profiles and all motivations.
Our story
Creation of Gueule de Joie, France's first alcohol-free cellar, and launch of the website gueuledejoie.com
Our story
Opening of a first shop in Nantes, at the heart of a leading food and drink hub. Immediate success for this space for exchanges and tastings.
Our story
Gueule de Joie partners with V and B, France's leading cellar/bar network, and accelerates its development online and in store.
Our story
Opening of a new shop in Nantes [4 rue Suffren, France] and the rollout of corners in over 250 partner V and B locations.
Our story
gueuledejoie.com gets a makeover: a resolutely modern website offering a tailored experience and advanced services, across all of Europe.