Valérie de Sutter
The fundamental idea behind JNPR is to offer choice, which is too often limited at festive occasions to drinks that are either alcoholic or overly sweet"
History
An idea born from travel
It was while discovering the trend for alcohol-free spirits in the United States that Valérie de Sutter envisioned an ambitious French alternative. Back in Normandy, she collaborated with mixologist Flavio Angiolillo to develop complex and refined recipes. The name JNPR, a nod to juniper and the simplicity of a word stripped of its vowels, reflects its spirit: getting to the essence. Since 2020, the brand has grown, multiplied its creations, and established itself as a pioneer of the new-generation aperitif.
Values
The freedom of flavour
JNPR upholds a clear vision: to offer the pleasure of the aperitif without depending on alcohol. Transparency, exacting standards, and creativity guide every decision. The brand chooses 0.0% alcohol recipes, with no added sugars, vegan and gluten-free. It favours natural ingredients and respectful processes, convinced that conviviality can go hand in hand with responsibility. True to its Norman roots, it replants juniper trees and acts to preserve biodiversity. At JNPR, taste never compromises.
Expertise
The precision of the stills
Each JNPR drink is crafted through fine distillation, carried out in a Charentais still. The plants, fruits, and spices are worked separately to capture the quintessence of their aromas. Without alcohol to carry the flavours, the aromatic intensity relies on a rigorous selection and dosages far higher than in traditional spirits. Working in small batches guarantees consistency and depth of flavour. This artisanal expertise gives JNPR creations their unique character.
JNPR - Portrait
Valérie de Sutter
"My desire was born from a simple conviction: the aperitif can be a moment of intense pleasure, without depending on alcohol. I wanted to create spirits that combine refinement, naturalness, and elegance. Each recipe is crafted with care, born from artisanal expertise and carefully selected ingredients. My ambition is to give everyone the freedom to share differently, without constraint, but always with authenticity and modernity."