Valérie de Sutter
The fundamental idea behind JNPR is to offer choice, which is all too often limited at festive occasions to drinks that are either alcoholic or overly sweet"
History
An idea born from travel
It was while discovering the trend for alcohol-free spirits in the United States that Valérie de Sutter envisioned an ambitious French alternative. Back in Normandy, she collaborated with mixologist Flavio Angiolillo to develop complex and refined recipes. The name JNPR, a nod to the juniper berry and the simplicity of a word stripped of its vowels, reflects its spirit: getting to the essence of things. Since 2020, the brand has grown, multiplied its creations and established itself as a pioneer of the new generation aperitif.
Values
The freedom of taste
JNPR champions a clear vision: to offer the pleasure of the aperitif without depending on alcohol. Transparency, exacting standards and creativity guide every decision. The brand opts for 0.0% alcohol recipes, with no added sugars, vegan and gluten-free. It favours natural ingredients and responsible processes, convinced that conviviality can go hand in hand with responsibility. True to its Norman roots, it replants juniper trees and acts to preserve biodiversity. At JNPR, flavour never compromises.
Expertise
The precision of the stills
Each JNPR drink is crafted through fine distillation carried out in a Charentais still. The plants, fruits and spices are worked separately to capture the quintessence of their aromas. With no alcohol to carry the flavours, aromatic intensity relies on rigorous selection and quantities far greater than those used in traditional spirits. Small-batch production guarantees consistency and depth of flavour. This artisanal expertise gives JNPR creations their unique character.
JNPR - Portrait
Valérie de Sutter
"My desire was born from a simple conviction: the aperitif can be a moment of intense pleasure without depending on alcohol. I wanted to create spirits that combine exacting standards, naturalness and elegance. Each recipe is crafted with care, drawing on artisanal expertise and rigorously selected ingredients. My ambition is to give everyone the freedom to share differently — without constraint, but always with authenticity and modernity."