For a long time, the image of festivals was associated with warm beer and hazy mornings after. But times are changing. Audiences are evolving, and so are consumption habits. Today, more and more festival-goers are looking for alternatives that combine pleasure and moderation. And the V and B Fest' has understood this perfectly.
Now, the alcohol-free offering is no longer a discreet corner hidden behind the main stage. It proudly displays itself, becomes a trend and, dare we say it, genuinely desirable. With the support of committed players like Gueule de Joie, the festival offers a comprehensive range of creative and flavoursome alcohol-free drinks. You can thus dance until the early hours while remaining fully present, with no compromise on taste or atmosphere.
The absence of alcohol is no longer synonymous with deprivation: it becomes a genuine terrain for sensory discovery! With this in mind, we had fun creating unique pairings between the alcohol-free drinks available at the festival and the artists on the bill. So, ready to discover which one suits you best according to your musical tastes?
Bigflo & Oli: accessible softness and festive sincerity
Behind their often personal and introspective lyrics, Bigflo & Oli cultivate an accessible and universal rap. Their brotherly complicity shines through on stage, where emotion sits alongside humour and sing-along choruses bring together audiences of all generations. They know how to alternate moments of celebration with more touching instants, always in a warm and generous atmosphere. Their music is just like them: sincere, genuine and resolutely turned towards sharing.
Your drink: Organic cider - SASSY
Crafted in Normandy from carefully selected apples, SASSY alcohol-free cider delivers a perfect balance between fruity sweetness and a gentle acidity. In the image of the Toulouse brothers: sincere, unifying and warm. Whether you're there to jump in front of the main stage or sing along with the family, this light and fruity drink will accompany your vibe without ever weighing you down.
Justice: mastered elegance and bitterness
The French electro duo cultivates a precisely engineered sonic architecture and an aesthetic that is both vintage and futuristic. A carefully crafted visual universe accompanies their shows: luminous crosses, arty references and immersive stagings. Sophisticated without being cold, danceable without ever taking the easy route, their sets play with tension and exhilaration like an architect of groove.
Your drink: Pierre Zéro Spritz - CHAVIN
With its complex and balanced aromatic profile, the Pierre Zéro Spritz alcohol-free drink reflects that same masterful elegance. Notes of bitter orange, subtle vegetal touches and fine bubbles evoke the razor-sharp precision of Justice's beats. Just like their electro that slowly builds in intensity before making the crowd explode, this drink offers you a crescendo of refreshing bitterness. Ideal for sipping at sunset to the opening chords of "D.A.N.C.E.".
Gazo: raw power under control
Leader of the French drill scene, Gazo stamps his dark and sharp flow onto ultra-powerful productions. Behind his heavy basslines and tense rhythms, he imposes an aesthetic where every vocal placement is razor-sharp and every build perfectly dosed. A cocktail of power and precision that electrifies crowds while maintaining a coherent and unapologetic artistic direction.
Your drink: Playground IPA - VANDESTREEK
This craft IPA from the Netherlands explodes on the palate with aromas of exotic hops, citrus and tropical fruits. The bitterness is frank but perfectly balanced, like Gazo's power: impactful without ever overflowing. A drink of character, ideal for keeping up with the relentless tempo of a drill set while maintaining total control of your senses.
Afrojack / Fisher / Boris Brejcha: ultra-fresh nocturnal energy
Under the hypnotic lights of the electro stages, these DJs embody the gradual rise towards collective euphoria. House sounds with powerful drops, obsessive basslines and deep kicks — electro sets invite festival-goers to let go, offering nights where the darkness stretches out in a dynamic of intense and liberating celebration.
Your drink: Mojito - ISH
The alcohol-free Mojito by ISH perfectly captures the festive spirit of these electro nights: an immediate freshness from its crisp mint, a zesty citrus pep that energises with every sip, and a gentle balance that soothes without ever growing tiresome. Best enjoyed at peak BPM, ideal when the night shifts into full intensity with no fear of the next day's after-effects.
Hoshi: emotional softness and comfort
With her sensitive lyrics and immediately recognisable husky voice, Hoshi delivers modern, intimate and touching French chanson. Behind her luminous melodies, she addresses personal and societal subjects without filter, creating a strong bond with her audience. On stage, her concerts transform into suspended moments, where shared emotions draw a warm bubble amidst the hustle of the festival. A parenthesis of sincere and comforting tenderness.
Your drink: Bumper - VANDESTREEK
Round and smooth, this craft beer reveals notes of biscuit, cereals and a light caramel touch. Like Hoshi's voice, it soothes and warms, perfect for savouring the more intimate moments of the festival, when the intensity subsides and emotion washes over you gently.
Babylon Circus: fruity and unbridled commitment
A flagship of French ska for more than 25 years, Babylon Circus fuses reggae, jazz and rock influences with boundless energy. Their hallmark: devilish brass sections, festive melodies and committed lyrics that denounce injustices with irony and humanity. On stage, they create an explosive atmosphere of communion where you dance, sing, jump and raise your fist in rhythm. A concentrate of good-humoured defiance that does wonders for the ears and the soul.
Your drink: Spunky Pomme Cassis
This French sparkling drink combines the sweet softness of apple and the tart bite of blackcurrant, for a blend as vibrant as a Babylon Circus concert. The blackcurrant awakens the taste buds with a touch of assertive character, while the apple provides roundness and balance. Ideal for raising a fist and jumping together without ever flagging.
Drinking alcohol-free at V and B Fest': the festive revolution is underway
In France, 28% of consumers say they regularly drink "no/low" drinks, a figure that rises to 41% among 26–35 year-olds. More than a trend, it's a genuine deep-rooted shift. Another revealing figure: 36% of consumers consider the diversity of alcohol-free drinks to be a decisive factor when choosing a bar or festival. In other words, people no longer choose an event solely for the musical line-up, but also for what they drink there. This new perspective on festive consumption reflects a clear desire: to live intense moments, without compromise or excess. Audiences today want a taste experience that is as rich as it is responsible.
The V and B Fest' perfectly illustrates this new era where musical diversity meets an equally great richness… In the glasses. The event stands out clearly thanks to a no/low offering that is better integrated and more extensive than at most festivals, where it often remains too marginal, sometimes limited to one or two options for designated drivers. At the V and B Fest', the entire alcohol-free offering is tuned to the moods and emotions of the festival. Whatever your vibe, one thing is certain: the party is more intense, more varied and more indulgent than ever!
In conclusion
The alcohol-free offering is now firmly established as a destination in its own right at the V and B Fest' and has therefore diversified considerably, to the point of reflecting the full richness of the different musical styles. There is something for every taste, every mood and every desire. From gentle bubbles with fruity aromas to assertive bitterness with spiced notes, every sip extends the musical experience in its own way.
To find the full special V and B Fest' selection and continue exploring these bold alternatives, head to gueuledejoie.com.
