For a long time, festivals were associated with lukewarm beer and hazy mornings after. But times are changing. Audiences are evolving, and so are consumption habits. Today, more and more festival-goers are looking for alternatives to combine enjoyment and moderation. And the V and B Fest' has understood this perfectly.
The alcohol-free options are no longer a discreet corner hidden behind the main stage. They're proudly on display, becoming trendy and, dare we say, downright desirable. With the support of committed partners like Gueule de Joie, the festival offers a full range of creative and delicious non-alcoholic drinks. So you can dance the night away while remaining fully present, without compromising on taste or atmosphere.
The absence of alcohol is no longer synonymous with deprivation: it becomes a true playground for sensory discovery! With this in mind, we had fun creating unique pairings between the non-alcoholic drinks available at the festival and the artists on the lineup. So, ready to discover which one best suits your musical tastes?
Bigflo & Oli: accessible sweetness and festive sincerity
Behind their often personal and introspective lyrics, Bigflo & Oli cultivate an accessible and universal style of rap. Their brotherly bond shines through on stage, where emotion mingles with humor and catchy choruses bring together audiences of all ages. They skillfully alternate between celebratory moments and more touching ones, always within a warm and generous atmosphere. Their music reflects their own image: sincere, genuine, and resolutely focused on sharing.
Your drink: Organic cider - SASSY
Made in Normandy from carefully selected apples, SASSY non-alcoholic cider delivers a perfect balance between fruity sweetness and a touch of acidity. Just like the brothers from Toulouse: sincere, welcoming, and warm. Whether you're there to jump around in front of the main stage or sing along with your family, this light and fruity drink will complement your vibe without ever weighing you down.
Justice: elegance and controlled bitterness
The French electro duo cultivates a meticulously crafted sonic architecture and an aesthetic that is both vintage and futuristic. A carefully designed visual universe accompanies their shows: luminous crosses, arty references, and immersive stage designs. Sophisticated without being cold, danceable without ever becoming simplistic, their sets play with tension and exhilaration like an architect of groove.
Your drink: Pierre Zéro Spritz - CHAVIN
With its complex and balanced aromatic profile, the alcohol-free Pierre Zéro Spritz reflects this same refined elegance. Notes of bitter orange, subtle vegetal touches, and fine bubbles evoke the pinpoint precision of Justice's beats. Just like their electro music, which slowly builds in intensity before igniting the crowd, this drink offers a crescendo of refreshing bitterness. Ideal for sipping at sunset to the opening chords of "DANCE."
Gazo: Raw power under control
A leading figure in the French drill scene, Gazo infuses his dark and sharp flow into ultra-powerful productions. Behind his heavy bass and driving rhythms, he establishes an aesthetic where every vocal placement is meticulously crafted, every build-up perfectly measured. A cocktail of power and precision that electrifies crowds while maintaining a coherent and confident artistic vision.
Your drink: Playground IPA - VANDESTREEK
This craft IPA from the Netherlands explodes in the mouth with aromas of exotic hops, citrus, and tropical fruit. The bitterness is pronounced yet perfectly balanced, much like Gazo's power: impactful without ever becoming overwhelming. A drink with character, ideal for keeping up with the frenetic pace of a drill set while maintaining complete control of your emotions.
Afrojack / Fisher / Boris Brejcha: ultra-fresh nighttime energy
Under the hypnotic lights of the electro stages, these DJs embody the gradual build-up to collective euphoria. With house sounds featuring powerful drops, haunting basslines, and deep kicks, the electro sets invite festival-goers to let loose, offering evenings where the night stretches on in an intense and liberating party atmosphere.
Your drink: Mojito - ISH
ISH's alcohol-free Mojito perfectly captures the festive spirit of those electro nights: instant freshness thanks to its crisp mint, a lemony zest that energizes with every sip, and a smooth balance that soothes without ever becoming tiresome. Enjoy it when the BPMs are rising, ideal as the night reaches its peak intensity, without worrying about the next day's after-effects.
Hoshi: Emotional and comforting gentleness
With her sensitive lyrics and instantly recognizable husky voice, Hoshi delivers modern, intimate, and moving French songs. Behind her luminous melodies, she tackles personal and societal issues head-on, forging a strong connection with her audience. On stage, her concerts become suspended moments, where shared emotions create a warm bubble amidst the festival's hustle and bustle. A parenthesis of sincere and comforting sweetness.
Your drink: Bumper - VANDESTREEK
Round and smooth, this craft beer reveals notes of biscuit, cereal, and a light touch of caramel. Like Hoshi's voice, it soothes and warms, perfect for savoring the more intimate moments of the festival, when the intensity subsides and emotion gently washes over you.
Babylon Circus: a fruity and unbridled commitment
Spearheading the French ska scene for over 25 years, Babylon Circus blends reggae, jazz, and rock influences with boundless energy. Their trademark: frenetic horns, festive melodies, and socially conscious lyrics that denounce injustice with irony and humanity. On stage, they create an explosive, communal atmosphere where everyone dances, sings, jumps, and raises their fists in time with the music. A concentrated dose of joyful protest that's good for the ears and the soul.
Your drink: Spunky Apple Blackcurrant
This sparkling French drink combines the sweet softness of apple with the tangy bite of blackcurrant, for a blend as vibrant as a Babylon Circus concert. The blackcurrant awakens the taste buds with a touch of assertive character, while the apple provides roundness and balance. Ideal for raising your fist and jumping for joy without ever faltering.
Drinking without alcohol at the V and B Fest': the festive revolution is underway
In France, 28% of consumers report regularly drinking "no/low" beverages, a figure that rises to 41% among 26-35 year olds. More than just a trend, this represents a fundamental shift. Another telling statistic: 36% of consumers believe that the variety of non-alcoholic drinks is a decisive factor when choosing a bar or festival. In other words, people no longer choose an event solely for the music lineup, but also for what they can drink there. This new perspective on festive consumption reflects a clear desire: to experience intense moments without compromise or excess. Today's consumers want a rich yet responsible tasting experience.
The V and B Fest' perfectly illustrates this new era where musical diversity meets an equally rich array of drinks… in the drinks themselves. The event clearly stands out thanks to a more integrated and extensive no/low alcohol offering than at most festivals, where it too often remains marginal, sometimes limited to just one or two options for designated drivers. At the V and B Fest', the entire alcohol-free selection is perfectly in tune with the festival's atmosphere and emotions. Whatever your vibe, one thing is certain: the party is more intense, more varied, and more indulgent than ever!
In conclusion
Thus, the non-alcoholic offering is now firmly established as a destination in its own right at the V and B Fest' and has therefore diversified considerably, to the point of reflecting the full richness of different musical styles. There's something for every taste, every mood, and every craving. From smooth bubbles with fruity aromas, from assertive bitterness to spicy notes, each sip extends the musical experience in its own way.
To find the entire V and B Fest' special selection and continue exploring these bold alternatives, visit gueuledejoie.com .
