1 month without alcohol x Joyful Face
Dry January is about abstaining from alcohol for a month. This year, the experience will be unique in every way! The time is ripe for change and "consuming differently" in a health and social context that has led to an increase in alcohol consumption.
About Dry January
Dry January is a global movement in which millions of people abstain from alcohol for the month of January. It's a challenge launched by the organization Alcohol Change UK in Great Britain. In France, we call it #LeDéfiDeJanvier or Janvier Sobre, which works year-round to promote responsible alcohol consumption.
The rules:
- Don't drink alcohol from your wake-up time on January 1st... and that's all!
- We don't give a "gold star" if you don't drink; it's entirely up to you. A January with less alcohol is already something to be proud of, and your body will thank you for it!
- But if you take on the challenge for the entire month, you'll reap significantly greater benefits. The best of these is having rediscovered the pleasure of going out, having dinner at home, relaxing, or doing anything you would normally associate with having a drink—but without alcohol.
Beneficial effects assessed
Dry January was launched in 2013, and since then researchers have evaluated its beneficial effects. What we're telling you here has therefore been measured on several million people, including thousands of French citizens!
The benefits are:
- Fresher, more beautiful skin
- Improved sleep means more energy
- Weight loss
- Saving money
- Better health – since taking a month off is extremely beneficial to the body.
- A wonderful feeling of victory and pride!
What do we drink when we don't drink?
This year, more than ever, the French will find benefits in abstaining from alcohol for a month in January. This movement, which is gaining real momentum in France as a way to "reset one's relationship with alcohol" once a year, goes hand in hand with healthier consumption habits.
An opportunity to discover a new way of drinking through the selection of around one hundred wines, beers, cocktails and non-alcoholic spirits available on www.gueuledejoie.com.
- +110 dealcoholized wines and wine-like beverages that have not undergone any fermentation
- 100 quality non-alcoholic beers from breweries renowned for their expertise
- +110 cocktails and non-alcoholic spirits, the fruit of the imagination of experienced and innovative mixologists
Why register for the campaign?
People who sign up for the campaign are more likely to complete the month. That's been proven!
You will be able to receive emails with recipes, tips and tricks for finding alternatives to the drink, expert advice, partner locations,… but also find support and help in case of problems!






