1 month alcohol-free x Gueule de Joie
The Dry January movement means not drinking alcohol for a month. This year the experience will be unique in every sense! The time is ripe for change and for "consuming differently" in a health and social context that has driven an increase in the frequency of alcohol consumption.
About Dry January
Dry January is a worldwide movement through which several million people stop consuming alcohol during the month of January. It is a challenge launched by the organisation Alcohol Change UK in Great Britain. In France we call it #LeDéfiDeJanvier or Janvier Sobre, which works throughout the year for responsible alcohol consumption.
The rules:
- Simply don't drink alcohol from the moment you get up on 1st January — and that's it!
- We don't give you a "gold star" if you don't drink — it's entirely up to you. A January with less alcohol is already a reason to be proud, and your body will thank you for it!
- But if you take on the challenge for the whole month, the benefits will be considerably greater. The finest of all is having found pleasure in going out, dining at home, relaxing or doing whatever you would usually associate with having a drink — but without alcohol.
Evaluated beneficial effects
Dry January was launched in 2013 and since then researchers have evaluated its beneficial effects. What we tell you here has therefore been measured across several million people, including thousands of French people already!
The benefits are:
- Fresher, more beautiful skin
- Improved sleep and therefore more energy
- Weight loss
- Financial savings
- Better health — since stopping for a month does your body a world of good
- A wonderful sense of achievement and pride!
What do we drink when we don't drink?
This year, more than ever, the French will find benefits in abstaining from alcohol for a month in January. A movement that is gaining real momentum across France as a way to "reset one's relationship with alcohol" once a year, and which goes hand in hand with healthier consumption habits.
The opportunity to discover a new way of drinking through a range of around a hundred wines, beers, cocktails and ALCOHOL-FREE spirits available at www.gueuledejoie.com.
- +110 dealcoholised wines and wine-profile drinks that have undergone no fermentation
- 100 quality alcohol-free beers from breweries renowned for their expertise
- +110 cocktails and alcohol-free spirits born from the imagination of seasoned and innovative mixologists
Why sign up to the campaign?
People who sign up to the campaign are more likely to make it through the month. Again, this has been proven!
You will be able to receive emails with recipes, tips and tricks for finding alternatives to drinking, expert advice, partner venues… But also find support and help if you run into difficulties!
