For a long time, the image of festivals was associated with warm beer and hazy mornings after. But times are changing. Audiences are evolving, and so are consumption habits. Today, more and more festivalgoers are looking for alternatives that combine pleasure and moderation. And the V and B Fest' has understood this perfectly.
The alcohol-free offering is no longer a discreet corner hidden behind the main stage. It is proudly on display, becoming a trend and, dare we say it, genuinely desirable. With the support of committed players like Gueule de Joie, the festival offers a full range of creative and flavourful alcohol-free drinks. You can thus dance until the early hours while remaining fully present, with no compromise on taste or atmosphere.
Going alcohol-free is no longer synonymous with deprivation: it becomes a genuine playground of sensory discovery! With this in mind, we had fun creating unique pairings between the alcohol-free drinks available at the festival and the artists on the bill. So, ready to find out which one suits you best according to your musical tastes?
Bigflo & Oli: accessible warmth and festive sincerity
Behind their often personal and introspective lyrics, Bigflo & Oli cultivate an accessible and universal rap. Their brotherly chemistry shines through on stage, where emotion meets humour and where crowd-uniting choruses bring together audiences of all generations. They know how to alternate between party moments and more touching instants, always in a warm and generous atmosphere. Their music is in their image: sincere, genuine and resolutely turned towards sharing.
Your drink: Organic cider - SASSY
Crafted in Normandy from carefully selected apples, the SASSY alcohol-free cider delivers a perfect balance between fruity sweetness and a light acidity. In the image of the brothers from Toulouse: sincere, inclusive and warm. Whether you are there to jump around in front of the main stage or to sing along as a family, this light and fruity drink will match your vibe without ever weighing you down.
Justice: elegance and controlled bitterness
The French electronic duo cultivates a precisely engineered sonic architecture and an aesthetic that is both vintage and futuristic. They have built an entire elaborately crafted visual universe to accompany their shows: illuminated crosses, arty references and immersive stage designs. Sophisticated without being cold, danceable without ever taking the easy route, their sets play with tension and exhilaration like an architect of groove.
Your drink: pierre zéro Spritz - CHAVIN
With its complex and balanced aromatic profile, the Pierre Zéro Spritz alcohol-free reflects that same masterful elegance. Notes of bitter orange, subtle vegetal touches and fine bubbles evoke the millimetre-perfect precision of Justice's beats. Just like their electro that slowly builds in intensity before making the crowd explode, this drink offers you a crescendo of refreshing bitterness. Ideal for sipping at sunset on the opening chords of "D.A.N.C.E.".
Gazo: raw power under control
A leader of the French drill scene, Gazo stamps his dark and sharp flow onto ultra-powerful productions. Behind his heavy basslines and nervous rhythms, he imposes an aesthetic where every vocal placement is perfectly precise and every build perfectly dosed. A cocktail of power and precision that electrifies crowds while maintaining a coherent and fully assumed artistic direction.
Your drink: Playground IPA - VANDESTREEK
This artisan IPA from the Netherlands explodes on the palate with aromas of exotic hops, citrus and tropical fruits. The bitterness is frank but perfectly balanced, like the power of Gazo: impactful without ever overflowing. A drink with character, ideal for keeping up with the relentless tempo of a drill set while maintaining total control of your senses.
Afrojack / Fisher / Boris Brejcha: ultra-fresh nocturnal energy
Under the hypnotic lights of the electro stages, these DJs embody the gradual build towards collective euphoria. House sounds with powerful drops, obsessive basslines and deep kicks — electro sets invite festivalgoers to let go, offering nights where the evening stretches out in a dynamic of intense and liberating celebration.
Your drink: Mojito - ISH
The alcohol-free Mojito by ISH perfectly captures the festive spirit of those electro nights: an immediate freshness thanks to its crisp mint, a zesty citrus kick that energises with every sip, and a gentle balance that soothes without ever boring. To be enjoyed at the peak of the BPM build, ideal when the night shifts into full intensity with no fear of the next-day after-effects.
Hoshi: emotional gentleness and comfort
With her sensitive lyrics and immediately recognisable husky voice, Hoshi delivers a modern, intimate and touching chanson française. Behind her luminous melodies, she addresses personal and social subjects without filter, creating a strong bond with her audience. On stage, her concerts become suspended moments where shared emotions draw a warm bubble in the midst of the festival's bustle. A moment of sincere and comforting gentleness.
Your drink: Bumper - VANDESTREEK
Round and smooth, this craft beer reveals notes of biscuit, cereal and a light caramel touch. Like Hoshi's voice, it soothes and warms, perfect for savouring the more intimate moments of the festival, when the intensity dies down and emotion washes over you gently.
Babylon Circus: fruity and unbridled commitment
A flagship of French ska for over 25 years, Babylon Circus fuses reggae, jazz and rock influences with boundless energy. Their trademark: frenzied brass, festive melodies and committed lyrics that denounce injustice with irony and humanity. On stage, they create an atmosphere of explosive communion where you dance, sing, jump and raise your fist in time. A shot of good-humoured defiance that does wonders for the ears and the soul.
Your drink: Spunky Apple Blackcurrant
This sparkling French drink combines the sweet softness of apple with the sharp tang of blackcurrant, for a blend as vibrant as a Babylon Circus concert. The blackcurrant awakens the palate with a hint of assertive character, while the apple provides roundness and balance. Ideal for raising a fist and jumping in chorus without ever faltering.
Drinking alcohol-free at the V and B Fest': the festive revolution is under way
In France, 28% of consumers say they regularly drink "no/low" drinks, a figure that rises to 41% among 26–35 year-olds. More than a trend, it is a genuine deep-seated change. Another revealing figure: 36% of consumers consider the diversity of alcohol-free drinks to be a decisive criterion when choosing a bar or a festival. In other words, people no longer choose an event solely for the musical line-up, but also for what they drink there. This new perspective on festive consumption reflects a clear desire: to live intense moments without compromise or excess. Audiences today want a taste experience that is as rich as it is responsible.
The V and B Fest' perfectly illustrates this new era where musical diversity meets an equally great richness… In the glasses. The event stands out clearly thanks to a no/low offering that is better integrated and more extensive than at most festivals, where it remains all too often marginal, sometimes limited to one or two options for designated drivers. At the V and B Fest', the entire alcohol-free range is in tune with the festival's atmospheres and emotions. Whatever your vibe, one thing is certain: the party is more intense, more varied and more indulgent than ever!
In conclusion
The alcohol-free offering is now firmly established as a destination element in its own right at the V and B Fest' and has therefore diversified considerably, to the point of reflecting the full richness of the different musical styles. There is something for every taste, every atmosphere and every desire. From gentle bubbles with fruity aromas to bold bitterness and spiced notes, every sip extends the musical experience in its own way.
To discover the full special V and B Fest' selection and continue exploring these bold alternatives, visit gueuledejoie.com.
