You've been ordering from us for a while. You have your favourite bottles, you give them as gifts, you tell your friends about them. What if we told you that all of this could earn you rewards — points, discounts, benefits — without changing any of your habits? That's what the Club Gueule de Joie is for. Many of our customers tell us they hadn't noticed it at first: so here, in black and white, is what you might be missing.
The Club in brief: a loyalty programme where every pound spent earns you 1 point (125 points = €5 off, 250 points = €10, and so on), a referral scheme that rewards you (and your loved ones) when you introduce people, and your reviews that count (and pay off). Everything is managed from a single page.
What exactly is the Club?
One place for all your benefits
We designed it to be simple: one single place, the Club page, where you'll find your points balance, your referral link and your reviews. No stamp card, no complicated steps — you earn points by ordering, and spend them whenever you like.
Earn points with every order
€1 spent = 1 point, simple as that
The principle could not be clearer: every euro spent earns you 1 point. And those points turn into vouchers, in tiers: 125 points = €5 off, 250 points = €10 off, and so on. Nothing to activate, no box to tick — just place an order and the points appear automatically. The tip: take a look at your balance before ordering; you may already have a discount waiting for you.
Refer a friend: the pleasure of sharing a discovery
You win, and so does your referee
This is without doubt the finest gesture the Club offers: sharing. You let a friend try a non-alcoholic beer or rosé and they loved it? Send them your referral link: they get a treat on their first order, and you are rewarded in turn. Sharing good taste is exactly what we are here for.
Your review counts (and pays off)
Two minutes that help the whole community
Leaving a review on a bottle you loved (or didn't) helps others choose — and it also boosts your points counter. Our best discoveries come from community feedback: your voice genuinely shapes our selections.
💡 The wine merchant's tip: mention the tasting occasion in your review (aperitif, dinner, terrace). That's the most useful piece of information for future curious shoppers.
How to make the most of it
Nothing complicated: simply place an order while logged in to your account, and your points accumulate automatically, at a rate of 1 point per euro. You can find your balance, your rewards and your referral link on the Club page. It's free, and it starts counting from your very first order.
Further reading
- Top 10 alcohol-free drinks for summer 2026
- 14 July: alcohol-free made in France takes centre stage
- When it's too hot, bring out the big pitcher
Frequently asked questions
Is the Club free to join?
No, membership is free. You start earning points from your very first order, as long as you are logged in to your account.
How do I earn and use my points?
Every euro spent earns you 1 point. From 125 points, you unlock €5 off; at 250 points, €10; and so on. Your points and rewards are available on the Club page.
Where do I find my points and my referral link?
Everything is centralised on the Club page, accessible from your account: your points balance, your available rewards and your personal referral link.
How does the referral scheme work?
You share your link: your referee gets a treat on their first order, and you are rewarded once their order is confirmed.
Gueule de Joie — France's first alcohol-free wine shop since 2019. Over 450 references selected for their taste, delivered within 72 hours anywhere in France (free delivery from €80).
