Alcohol-free rosé: the ultimate summer drink… and so much more!
Every year, when the warmer weather returns, a ritual takes hold on terraces, in parks, or around a barbecue with friends: opening a bottle of rosé. Fresh, fruity, light, festive… rosé has establis...
The can: why does this format have everything going for it, despite the clichés?
Today's consumers are increasingly concerned about the practicality, eco-responsibility, and aesthetics of their products. When it comes to beverages, one question often arises: bottle or can? Lon...
Alcohol-free trend: explore Proxies, an invitation to nature and creativity
In a world where naturalness and authenticity have become essential values, a new trend is emerging in the world of non-alcoholic beverages: Proxies. These creative and sophisticated alternatives,...
Dry January in 2025: A growing trend
Dry January, the 31-day alcohol-free challenge, has evolved over the years. By 2025, it was no longer just a challenge, but a genuine trend embraced by a growing number of people. Initially perceiv...
Kombucha: the trendy fermented drink
If you've never heard of kombucha, you've probably seen this drink on the shelves of health food stores, trendy cafes, or even in the beverage aisle of your supermarket. But what exactly is kombuch...