Some brands simply remove the alcohol from a drink. Others rethink the cocktail from scratch so it stands on its own without it. ISH Spirits falls into the second category — and that's exactly why we love them. A portrait of a house that has made the alcohol-free cocktail a genuine playground for pleasure, from terrace spritz to mixology base.
In brief: ISH Spirits is a Copenhagen-based house specialising in alcohol-free cocktails. Its range works on three levels: ready-to-drink cocktails (Spritz, Mojito, Paloma), spirit bases for making your own cocktails (alcohol-free gin, tequila, rum), and a sparkling Espumante for toasting. Delivered within 72 hours.
ISH Spirits, the house that reinvents the alcohol-free cocktail
From Copenhagen to the glass, an obsession with flavour
Born in the Danish capital — one of Europe's epicentres of "drink less, drink better" — ISH Spirits starts from a simple conviction: you shouldn't have to choose between a beautiful cocktail and the absence of alcohol. Rather than offering pale imitations, the brand rebuilds each recipe to recapture the balance, bitterness and length you'd expect from a real cocktail. The result: drinks with genuine character, crafted by people who sincerely love mixology.
💡 The caviste's tip: ISH is an ideal entry point into premium alcohol-free drinks — people often start with a ready-to-drink cocktail, before moving on to the bases to play bartender at home.
Ready-to-drink cocktails
Instant pleasure, with nothing to prepare
This is the brand's entry point, and a hit both at home and on the terrace. The ISH Spritz, an award-winning cocktail, pairs the bitterness of French gentian and quassia with the freshness of Italian citrus: the taste of aperitif, without alcohol. The ISH Mojito plays Moroccan mint and lime over a base of spiced spirit. And the ISH Paloma bursts with pink grapefruit, lime and Mexican agave. Available in cans for individual servings, or in 75cl format to share.
The perfect moment: terrace aperitif, picnic, an evening when you don't want to prepare anything.
→ Discover the ISH Spritz, the ISH Mojito and the ISH Paloma
Spirit bases, for playing bartender
Alcohol-free gin, tequila, rum: your home cocktails await
This is the "mixology" heart of the range. The London Botanical Spirit takes the juniper berries and citrus of a classic gin — perfect for an alcohol-free gin tonic or highball. The Mexican Agave evokes a reposado tequila, agave and oak, tailored for a paloma or a homemade margarita. These bases are used exactly like classic spirits: an acid, a bubble, a garnish, and the cocktail is there.
💡 The caviste's tip: an ISH base + a good tonic or fresh citrus juice, and you get a homemade cocktail more refined than many alcoholic versions. That's where ISH shows all its expertise.
→ Discover the London Botanical Spirit and the Mexican Agave
The Espumante, for raising a glass
The 0.0% sparkling that replaces prosecco
For moments when you want to raise your glass, the ISH Espumante is an alcohol-free sparkling wine with aromas of green apple, pear and citrus, with beautiful freshness and a floral touch. An elegant alternative to prosecco, whether for a toast or to lengthen a homemade spritz.
The perfect moment: festive aperitif, birthday, toast — wherever bubbles are called for.
→ Discover the ISH Espumante
Where to start?
If you're new to ISH, go for a ready-to-drink cocktail (the Spritz is the most crowd-pleasing) to get a feel for the brand's style. If you enjoy making your own cocktails, a spirit base (London Botanical or Mexican Agave) will open up dozens of recipes. And for entertaining, the Espumante takes care of the bubbles. Three ways into the ISH universe, depending on your mood.
Read also
- Non-alcoholic whisky: the secret is mixology
- All our alcohol-free cocktail recipes
- When it's too hot, bring out the big pitcher
Frequently asked questions
Is ISH Spirits really alcohol-free?
Yes. The ready-to-drink cocktails and spirit bases are alcohol-free, designed to recreate the taste of classic cocktails without the alcohol. The Espumante is a 0.0% sparkling.
What's the difference between a ready-to-drink cocktail and an ISH base?
The ready-to-drink cocktail (Spritz, Mojito, Paloma) is served straight, well chilled. The spirit base (alcohol-free gin, tequila) is an ingredient: you use it to compose your own cocktails, like a bartender.
How do you serve ISH cocktails?
Always well chilled, over ice. For the bases, count one measure of ISH spirit lengthened with a tonic, a soda or a citrus juice, with a good garnish.
Which ISH product should you start with?
The Spritz, an award-winning and very crowd-pleasing cocktail, is the best entry point. Then, a base like the London Botanical Spirit lets you move on to homemade cocktails.
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