1 month alcohol-free x Gueule de Joie
The Dry January movement is about not drinking alcohol for a month. This year the experience will be unique in every sense! The time is ripe for change and for "consuming differently" in a health and social context that has contributed to an increase in the frequency of alcohol consumption.
About Dry January
Dry January is a global movement through which several million people stop consuming alcohol during the month of January. It is a challenge launched by the organisation Alcohol Change UK in Great Britain. In France we call it #LeDéfiDeJanvier or Janvier Sobre, which works year-round for responsible alcohol consumption.
The rules:
- No alcohol from the moment you wake up on 1st January… And that's it!
- We don't give you a "gold star" for not drinking — it's entirely up to you. A January with less alcohol is already something to be proud of, and your body will thank you for it!
- But if you take on the challenge for the whole month, the benefits will be considerably greater. The finest of all is having found pleasure in going out, dining at home, relaxing or doing whatever you would normally associate with having a drink — but without the alcohol.
Assessed beneficial effects
Dry January was launched in 2013 and since then researchers have assessed its beneficial effects. What we tell you here has therefore been measured across several million people, including thousands of French people already!
The benefits are:
- Fresh, more beautiful skin
- Better sleep and therefore more energy
- Weight loss
- Saving money
- Better health — since stopping for a month does the body a world of good
- A wonderful sense of achievement and pride!
What do you drink when you don't drink?
This year, more than ever, French people will find real benefits in abstaining from alcohol for a month in January. A movement that is gaining genuine momentum across the country for "resetting one's relationship with alcohol" once a year, and which goes hand in hand with healthier consumption habits.
The opportunity to discover a new way of drinking through a selection of around a hundred alcohol-free wines, beers, cocktails and spirits available at www.gueuledejoie.com.
- +110 dealcoholised wines and wine-profile drinks that have undergone no fermentation
- 100 quality alcohol-free beers from breweries renowned for their expertise
- +110 cocktails and alcohol-free spirits born from the imagination of knowledgeable and innovative mixologists
Why sign up to the campaign?
People who sign up to the campaign are more likely to stick it out for the month. Again, it's proven!
You can receive emails with recipes, tips and tricks for finding alternatives to drinking, expert advice, partner venues… As well as finding support and help should you need it!
