Vins

French Bloom: our verdict on the festive fizz everyone’s talking about

You’ve seen it on the tables of top restaurants, in your friends’ hands, perhaps even on your Instagram feed. In just a few years, French Bloom has become the alcohol-free fizz people open to mark an occasion. And searches keep climbing as the festive season approaches. So is it worth the attention, and which wine should you choose for Christmas? Here’s everything you need to know.

In brief: French Bloom makes organic alcohol-free sparkling wines from dealcoholised wines. The White, a fresh, mineral Chardonnay, is the versatile choice; The Rosé, more floral, shines with dessert; the 2023 Vintage Cuvée is for special occasions. Serve between 6 and 8 °C. Delivered within 72 hours.

What is French Bloom?

A producer devoted to alcohol-free fizz

French Bloom does one thing, and does it carefully: alcohol-free sparkling wines made from organic grapes. They start with real wine, gently remove the alcohol to preserve its aromas, then put the bubbles back in. The result is made to be enjoyed from a sparkling-wine glass, with a meal or as an aperitif — exactly what you want from festive fizz.

💡 Our wine merchant’s tip: serve French Bloom as you would a fine sparkling wine. Take the time to chill it properly and use a tulip-shaped glass rather than a narrow flute: its aromas come through much better.

The French Bloom wines, one by one

The White, the versatile choice

French Bloom Blanc is an organic, dealcoholised Chardonnay: fresh and mineral, with notes of pear and white flowers. It's the bottle to open for the toast, enjoy as an aperitif and keep on the table right through to the fish course.

The perfect pairing: oysters, smoked salmon, scallops.

The Rosé, the festive touch

French Bloom Rosé brings together organic Chardonnay and Pinot Noir. Delicately pink, it has a floral, fruity nose with notes of rose and red berries. It makes an impression as an aperitif, and even more so with dessert.

The perfect pairing: red berry desserts, macarons, raspberry yule log.

The 2023 Vintage Cuvée, for special occasions

The 2023 Vintage Cuvée is a vintage blanc de blancs made from organic Chardonnay. More complex and structured, it combines freshness with depth. It's the bottle for the midnight toast, or a gift that really marks the occasion.

The perfect pairing: foie gras, festive poultry, mature cheeses.

The Baby Bloom Box, for a first taste

The Baby Bloom Box brings together Le Blanc and Le Rosé in two 37.5 cl half-bottles. Perfect for introducing someone to the producer, or for an evening for two.

→ Explore the full French Bloom range

Our verdict on French Bloom

A proper festive fizz

What we love about French Bloom is the delicacy of its bubbles and its overall elegance. These are dry, low-sugar wines that hold their own with food, not just as an aperitif. It’s a fairly premium producer: you open a bottle for the moments that matter, which is exactly what you want at Christmas.

For a pre-dinner drink shared around a big table, we'd happily add a more affordable sparkling wine, such as l'Arjolle sparkling Viognier Sauvignon, and save French Bloom for the toast.

→ See our full selection in Alcohol-free champagne: the best bubbles for the festive season

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Frequently asked questions

Is French Bloom really alcohol-free?

Yes: The White and The Rosé are labelled 0%, and the Vintage Cuvée 0.0%. The alcohol content is shown on each label and product page.

Which French Bloom wine should you choose for Christmas?

The White for the aperitif and meal, The Rosé for dessert or a festive touch, and the 2023 Vintage Cuvée for the midnight toast or an exceptional gift.

At what temperature should you serve French Bloom?

Between 6 and 8 °C: about three hours in the fridge or twenty minutes in a bucket of water and ice.

Is French Bloom suitable during pregnancy?

Its wines are labelled 0% or 0.0%. During pregnancy, if you’re unsure, speak to your doctor or midwife.


Gueule de Joie — France’s first alcohol-free drinks merchant, established in 2019. More than 450 products selected for their taste, delivered across France within 72 hours (free delivery on orders over €120).